Introducing a whole lot Xtra - with Optus Australia

Australian Telco Optus is an official Postr partner, with the launch of Optus Xtra - and is now offering over 1.9m prepaid mobile users the chance to unlock more value than ever before.

After concluding a successful 4 month trial, in partnership with Optus’s innovation team ‘Yes Labs’, the app is live on Google Play and has already been downloaded thousands of times, in the first few days alone.

Customers enjoy 1GB of extra data on eligible monthly plans, or $2 of extra credit on daily plans- every 28 days of active use - in return seeing personalised ads and dynamic content directly on their Android lock screen.

With mobile advertising revenue surpassing television spend for the first time in Australia in September - and users viewing their most personal screen over 100 times every day - there’s never been a better time for Optus to enter this market. And to Megan Forster, Director of Product Innovation and Value Added Products, the best result is that customers benefit too.

“Our prepaid customers have told us they want to boost their data, but are also budget conscious. By giving customers the option to earn extra data through watching ads, Optus is enabling them to enjoy more of what they love, without spending an extra cent. Customers on eligible mobile plans also have the option to stream music on Google Play Music, iHeartRadio, Pandora and Spotify apps without using their plan’s data.”

Advertisers are winning too - with leading brands such as Myer’s and Supercheap Auto enthusiastic supporters from launch - and many more taking advantage of Optus Xtra’s unique relevance over the Christmas season.

Liam Walsh, Australia / NZ Managing Director for Optus’s digital media partner Amobee, describes Optus Xtra’s appeal in terms of both the audience, and the display format.

“Optus Xtra is a mobile advertising solution that puts mobile first, and allows advertisers to reach audiences who have opted-in to see ads that are highly relevant to their interests and preferences.

They are guaranteed a full screen creative canvas and 100 per cent viewability,”

And with Optus now able to communicate directly and persuasively with their prepaid base through the format, it’s an powerful ‘Xtra’ channel for them too.

In line with Postr’s service model, we also now have Australian based staff dedicated to looking after Optus and partners… to ensure the success of our advertisers and partners alike.

And with new partnerships in development in a number other Asia-Pacific markets - it’s only a matter of time before more users, brands and MNO’s share the benefit of advertising’s fastest-growing screen… powered, by Postr.

Milan Reinartz