It’s been over a month since we unlocked our shiny new content screens for all Postr users. We’re pretty excited to see that the Postr community has readily embraced the ability to tailor a personalised lock screen that keeps them in the loop with what they want to know, read and buy.
We would expect nothing less. Kiwis are busy people who know what they want to see. No one knows more than us. The Postr team has been working hard, both after work and in the weekend to create relevant and user adaptable content for our diverse audience. The motivational lock screen quotes have come in handy at times.
Now, for the latest stats. We’ve had a quick look at what New Zealanders have been scrolling through during their morning public transport commute, their coffee break, or while procrastinating from work. Don’t worry, no numbers included.
Our GrabOne lock screen allows users to select their preferred region to view relevant deals. Our latest figures show that Queenstown-Wanaka region have been swiping left the most to see more details on each deal, followed by Tauranga. From North to South Island, New Zealanders know how treat themselves and you guys deserve it.
As well as spending up large, users have taken the opportunity to stay connected with the world via the New Zealand Herald screen. The most read articles are tied between the categories of World and Top Stories. No surprises, Rugby follows in a close third. We’re pretty sure this will peak come September this year. Technology and Motoring are also ranked highly - it is easy to pick our main demographic!
Our highest users of the MetService website link have been Alexandra, Blenheim and Gore - perhaps checking to see whether Dunedin’s torrential storms were heading their way. North Island spots were also keeping tabs on their weekly weather forecast, with Gisborne, Whangarei, and Taumarunui placing fourth to sixth. Here’s hoping everyone has gone out prepared with their umbrellas, or for those in the Otago region, have avoided going out altogether.
With our new update running smoothly, we are happy to say we are busy working on more exciting projects. Our Hell Pizza campaign hit screens, sharing the love and bananas to welcome new users. We rounded up our 10X Your Balance promotion with our lucky winner receiving a generous top up to their existing balance. This month will continue to bring new campaigns to screens as we continue to improve the Postr experience for all users.
Bring on the rest of the year!